Stickiness.AI

Terms of Service

Last updated: July 21, 2026

1. Introduction & Agreement

Stickiness ("we", "our", "us") operates the Stickiness.AI platform — a SaaS service providing AI chat agents for e-commerce stores (the "Service").

By registering for, accessing, or using the Service, or by installing our Shopify application, you ("Merchant", "Store Owner", "User") agree to be bound by these Terms of Service. If you do not agree to these Terms, you may not use the Service.

These Terms constitute a legally binding agreement between you and Stickiness

2. Definitions


• "Service" — the Stickiness.AI platform, including the management dashboard, chat widget, API, and Shopify application.
• "Merchant" — an online store owner using the Service to provide an AI experience to their customers.
• "End Customer" / "Consumer" — any person interacting with the chat widget embedded in the Merchant's store.
• "AI Content" — any response, recommendation, information, search result, or other output generated by artificial intelligence models through the Service.
• "Third-Party Providers" — external services integrated with Stickiness, including Shopify, AI model providers (such as Anthropic), cloud providers, and payment processors.

3. Service Description

Stickiness provides a technology infrastructure enabling Merchants to embed an AI-powered chat widget in their stores. The Service includes:


• Product catalog synchronization from Shopify
• Automated AI responses to customer inquiries
• Semantic product search
• Human escalation routing
• Management dashboard and analytics

Stickiness is not a retailer, does not sell products, and is not a party to transactions between Merchants and Consumers. Stickiness provides technology infrastructure only.

4. Merchant Responsibilities

4.1 Accuracy of Product Information:
The Merchant bears sole responsibility for the accuracy, completeness, and legal compliance of all information entered into the system, including product descriptions, prices, inventory availability, shipping and return policies, business hours, and branch information. Stickiness is not responsible for errors originating in data provided by the Merchant.

4.2 Legal Compliance:
The Merchant is responsible for compliance with all applicable laws governing their business and store, including consumer protection laws, e-commerce regulations, disclosure obligations, privacy laws, and Shopify policies. Stickiness is not a party to the legal relationship between the Merchant and Consumer.

4.3 Privacy Policy for Consumers:
The Merchant must provide their Consumers with an independent privacy policy disclosing the use of AI and third-party tools in their store. Stickiness is not responsible for the Merchant's compliance with disclosure obligations to their Consumers.

4.4 Supervision of AI Conversations:
The Merchant is responsible for monitoring and reviewing AI responses to ensure they are accurate and appropriate. The Merchant is empowered and obligated to correct settings and content that lead to inaccurate responses.

5. Permitted & Prohibited Use

Permitted Use:
• Using the Service for lawful business purposes as designed
• Embedding the widget in the Merchant's active Shopify store
• API access in accordance with these Terms

Prohibited Use — Merchant agrees not to:
• Use the Service for any unlawful, deceptive, or harmful purpose
• Enter false, misleading, inaccurate, or rights-infringing content into the system
• Attempt to circumvent restrictions, reverse-engineer, or use the Service to train other AI models
• Share access credentials with unauthorized parties
• Use the Service for spam, fraud, or causing harm to Consumers

6. Disclaimer — AI-Generated Content

THIS IS A CRITICAL SECTION — PLEASE READ CAREFULLY.

6.1 Nature of AI Content:
The Service uses third-party artificial intelligence models to generate automated responses. AI Content may contain errors, inaccuracies, incomplete information, or outdated information. Stickiness does not warrant or guarantee the accuracy, completeness, correctness, fitness for any purpose, or reliability of any AI Content.

6.2 Not Professional Advice:
AI Content does not constitute professional advice of any kind — including legal, medical, financial, or other advice. Any decision made based on AI Content is the sole responsibility of the Merchant or Consumer.

6.3 Consumer Reliance on AI Content:
Stickiness bears no liability to Consumers arising from AI Content generated through the chat widget embedded in the Merchant's store. Consumers interact with a service provided by the Merchant. The Merchant — not Stickiness — is the responsible party to their Consumers for any harm resulting from AI Content.

6.4 AI Service Disruptions:
AI models may become unavailable, provide unexpected responses, or be modified by their providers. Stickiness is not responsible for the availability, behavior, or modifications to third-party AI models.

7. Limitation of Liability

THIS IS A CRITICAL SECTION — PLEASE READ CAREFULLY.

7.1 Exclusion of Consequential Damages:
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, STICKINESS LTD. AND ITS DIRECTORS, OFFICERS, EMPLOYEES, PARTNERS, SUPPLIERS, AND AGENTS (COLLECTIVELY, "STICKINESS ENTITIES") SHALL NOT BE LIABLE FOR:
• Any indirect, incidental, special, consequential, punitive, or exemplary damages
• Loss of revenue, profits, business, transactions, customers, or goodwill
• Damages arising from Consumer decisions made based on AI Content
• Damages arising from failures, disruptions, or changes to third-party services (including Shopify, AI providers, payment processors, cloud providers)
• Damages arising from inaccurate information entered by the Merchant
• Damages arising from security breaches not within Stickiness's control
• Loss of data
• Any other damages, even if Stickiness has been advised of the possibility of such damages.

7.2 Liability Cap:
The aggregate liability of Stickiness Entities to the Merchant, from any cause whatsoever, shall be limited to the lesser of:
(a) the subscription fees paid by the Merchant to Stickiness in the 12 months preceding the event giving rise to the claim; or
(b) USD $500.

7.3 Essential Terms:
The liability limitations in this section are essential terms of this agreement. Without these limitations, Stickiness would not provide the Service at this price. If these limitations are not enforceable under applicable law in your jurisdiction, liability shall be limited to the maximum extent permitted by law.

8. Third-Party Services — Disclaimer

8.1 Third-Party Integrations:
The Service integrates with external services including, but not limited to: Shopify, Anthropic (Claude AI), cloud providers, payment processors, and Supabase. These integrations are essential to the Service's functionality but are not within Stickiness's control.

8.2 No Liability for Third-Party Services:
Stickiness is not responsible for any damage, loss, malfunction, policy change, service interruption, or action by any third-party service, including:
• Changes to Shopify's API affecting synchronization
• Store suspension by Shopify
• Errors, biases, or hallucinations of AI models
• Cloud infrastructure failures
• Payment processing delays, errors, or failures
• Changes to third-party terms of service

8.3 Third-Party Transactions:
Merchants and their Consumers engage in transactions and interactions with third-party providers (payments, shipping, Shopify) directly. Stickiness is not a party to these transactions and bears no liability for them.

8.4 External Links:
The chat widget may include links to product pages and external websites. Stickiness is not responsible for the content, availability, or accuracy of any external website.

9. Relationship with End Customers (Consumers)

9.1 No Direct Contract with Consumers:
Stickiness does not enter into a direct contract with Consumers (the Merchant's end customers). The chat widget is a tool provided by the Merchant to their Consumers. All legal relationships with Consumers exist solely between the Consumer and the Merchant.

9.2 Merchant Liability to Consumers:
The Merchant bears full and sole responsibility for any harm, claim, loss, or complaint from a Consumer arising from:
• Use of the chat widget in their store
• AI Content generated based on the Merchant's data
• Decisions made by a Consumer based on a chatbot conversation
• A product purchased following an AI recommendation
• Inaccurate information provided to a Consumer through the bot

9.3 Indemnification for Consumer Claims:
The Merchant shall defend, indemnify, and hold harmless Stickiness from any Consumer claim, action, or proceeding, including all related costs and attorneys' fees.

10. Indemnification

The Merchant agrees to indemnify, defend, and hold harmless Stickiness and its directors, officers, employees, partners, and agents from and against any and all claims, complaints, damages, judgments, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or relating to:


• The Merchant's breach of these Terms of Service
• The Merchant's or their customers' use of the Service
• Violation of any law, regulation, or third-party rights
• Any third-party claim, including Consumer claims, arising from the Merchant's content, information, or activities
• Negligence, acts, or omissions of the Merchant

11. Intellectual Property

11.1 Stickiness IP:
All intellectual property rights in the Service, including software, design, logos, algorithms, code, and documentation, are the exclusive property of Stickiness Nothing in these Terms grants the Merchant any intellectual property rights.

11.2 Limited Use License:
Stickiness grants the Merchant a limited, non-exclusive, non-transferable license to use the Service for legitimate business purposes as intended, for the duration of the agreement.

11.3 Merchant Content:
The Merchant retains ownership of content they input (products, policies, images). The Merchant grants Stickiness a limited license to use such content for the purpose of providing the Service only.

12. Payment & Billing


• Subscription Fees — the subscription amount, billing cycle, and upgrade/plan change terms are as detailed on the pricing page of the website.
• Automatic Billing — subscription fees will be billed automatically at the start of each billing period.
• Cancellation — cancellations may be made at any time. Cancellation takes effect at the end of the current billing period. No pro-rated refunds will be issued for partial periods.
• Price Changes — Stickiness may change prices with 30 days' prior notice.
• Non-Payment — Stickiness reserves the right to suspend or close accounts with outstanding balances.

13. Term & Termination

Commencement: The agreement takes effect upon account creation.

Termination by Merchant: The Merchant may terminate the agreement at any time by cancelling their subscription.

Termination by Stickiness: Stickiness may terminate the agreement or suspend the Service immediately, with or without notice, in the event of:
• Breach of these Terms of Service
• Unlawful activity
• Non-payment
• A requirement by Shopify
• Any other reasonable business reason

Effect of Termination: Upon termination, access to the Service will be blocked. The Merchant remains liable for any charges accrued prior to termination. Provisions that by their nature survive termination (liability, indemnification, intellectual property) shall remain in effect.

14. Governing Law & Jurisdiction

These Terms, including any dispute or claim arising out of or in connection with them, shall be governed by and construed in accordance with the laws of the State of Israel, without regard to conflict of law rules.

Jurisdiction: All disputes shall be brought before the competent courts of the Tel Aviv-Yafo District, Israel. The Merchant consents to the exclusive jurisdiction of these courts.

Dispute Resolution: Before initiating any legal proceedings, the parties shall act in good faith to seek an amicable resolution of any dispute within 30 days of receiving written notice.

15. Changes to Terms

Stickiness reserves the right to modify these Terms at any time. Material changes will be published:
• On the stickiness.ai website
• By email notification to registered Merchants at least 14 days before taking effect

Continued use of the Service after changes take effect constitutes acceptance of the updated Terms. If you do not agree to the changes, you must stop using the Service before they take effect.

16. General


• Entire Agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between the parties and supersede all prior agreements.
• Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force.
• Waiver: Stickiness's failure to enforce any provision shall not constitute a waiver of that provision.
• Assignment: The Merchant may not assign these rights without Stickiness's prior written consent. Stickiness may assign its rights in connection with a sale of its business.
• Language: Both the Hebrew and English versions of these Terms are valid. In case of conflict, the English version shall prevail.

17. Contact

For questions regarding these Terms of Service, please contact us:


• Email: hello@stickiness.ai
• Website: https://stickiness.ai

Stickiness.AI

© 2026 Stickiness. All rights reserved.